The Blog - "Double C Shot" 

Double C Shot is Rob Farmer’s weekly exploration of consumer behavior, culture, and the irrational decisions we all make. Through global brand stories, mischievous insights, and captivating photos, Rob sparks conversations about what drives people—and what it all means for businesses and brands.

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Bob meet Rob: Talk about a happy accident! Aug 08, 2025

My cousin Adam, who is about 12 or so years my junior and could be a tad hyper, used to watch him each day at my Grandmother’s house. Those normal terrible two tendencies, like bouncing off walls, lou...

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KODAK, YES KODAK: EVERYTHING OLD IS NEW AGAIN Jul 01, 2025

Name the biggest brand you can think of  … Apple. Google. Netflix. Amazon.

Wait I forgot to mention … in photography, in Korea.

Or, how about in American in the 1950s?

You very well may have said: ...

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TESLA CYBERTRUCK: THE ANSWER TO THE QUESTION NO ONE IS ASKING Jun 17, 2025

I find working at a car company endlessly fascinating. Yes, there are a lot of employees and even more bureaucracy but sometimes you get to drive cool cars as part of your job. Well … 

Would it be ri...

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BREAKFAST AT TIFFANY’S Jun 16, 2025

Does coffee at Tiffany’s count as Breakfast at Tiffany’s? I was recently in New York and I couldn’t resist this selfie and caption.

Would it be ridiculous for me to suggest that Tiffany gets way too ...

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CAR WASH: YET ANOTHER MEDIA SCREEN Jun 16, 2025

The Model T. The iPhone. TikTok. Flaming Hot Cheetos. Sliced Bread. 

Would it be obnoxious or clairvoyant for me to suggest that your cars interior windshield is about to become the “Next.Big.Thing”!...

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Be the First to Hear About The Book Launch of "Fugly Leadership".

A Bold Take on Leadership That Gets Real, Raw, and Results-Driven

Leadership isn’t always pretty. In fact, it can be messy, uncomfortable, and downright fugly. But that’s where the true transformation happens. In his upcoming book, "Fugly Leadership", Rob Farmer dives headfirst into the uncomfortable truths about leadership—the mistakes, the missteps, and the moments that force us to grow. This book challenges conventional wisdom, revealing how embracing the "fugly" parts of leadership can unlock your greatest potential and create lasting impact.

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