Rob Farmer's

He's been working globally in market research and analytics roles for 20+ years with a passion for using data-driven market insights to improve large companies’ customer focus, generate revenue and accelerate go to market decision making.

Known for his sharp wit, mischievous curiosity, and ability to simplify complex ideas, Rob captivates audiences and readers alike. Whether he’s delivering a keynote, writing his blog (Double C Shot), or sharing insights on LinkedIn, Rob inspires people to look beyond the obvious and embrace bold, authentic action.

His Latest Mission

Is to fuse all of these disparate data sources to improve the most challenging aspects of our personal and professional lives. He's spent 15
years living abroad in Shanghai, Paris, Hong Kong, and Tokyo in executive roles at Nissan and General Motors.

Serving other individuals and companies through my experiences....

Automotive OEM: Two decades, Two big car companies, Twice the career memories

Consumer Insights: 200 launches, 500 focus groups, 10,000 reports, 10 pairs of high quality Ecco shoes
International Assignments: Rob has been on foreign service assignments in:
5 years each in Shanghai and Paris, 3 years in Hong Kong, 2 years in Japan, 15 years abroad … PRICELESS!

His latest assignment is in Tennessee, where he resides in the Nashville suburbs with his data scrum leader wife, with whom he parents both an LGBTQ budding psychologist and an equestrian-loving adopted child. When not gigging on data and humans, The Farmers can be found travelling the globe.