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Double C Shot

Double C Shot is Rob Farmer’s weekly exploration of consumer behavior, culture, and the irrational decisions we all make. Through global brand stories, mischievous insights, and captivating photos, Rob sparks conversations about what drives people—and what it all means for businesses and brands.

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TESLA CYBERTRUCK: THE ANSWER TO THE QUESTION NO ONE IS ASKING

Jun 17, 2025
 

I find working at a car company endlessly fascinating. Yes, there are a lot of employees and even more bureaucracy but sometimes you get to drive cool cars as part of your job. Well … 

Would it be ridiculous to say that as a car company employee I sometimes get bored driving cars?

There was one recent experience though that I just must tell you about because I saw the future of the industry.

It was Elon’s baby the Cyber Truck. Now let me say about “seeing” the future … this car may look futuristic, but I doubt it is the future look of the industry. To say it is too tank-like and dystopian is an understatement. 

However, I am 1000% certain the way it drives IS the future of the industry. Like no other car I’ve ever driven, you put in the most minimal human input into the steering wheel, and you get the most maximum output. The car moves A LOT. And precisely. And laser quick. 

I honestly think that the only reason he made this cyber truck is so he could get attention on this new advanced driving system. Had he put this driving system on the Model 3 or Y, it would’ve saddled the program with too much cost. But by burying it on the CyberTruck, no one really seemed to notice. 

It got me thinking: what are ways you could fund your development costs in creative ways such that no one would notice?

One other thought for you. Every YouTuber and TikToker drives a Tesla. Which means every child in the world loves Tesla. So not only do they drive well, but the next generation of drivers also already wants to buy one. 

  • Consumers: The Tesla CyberTruck is the most fun to drive car available, if you can handle the embarrassment of the tank-like too much future look.
  • Data: 
    • Tesla CyberTruck All Wheel Drive: about $80,000
    • Cost of a cucumber: about $1
    • Spending time with your son destroying a cucumber by driving over it with the CyberTruck: PRICELESS!
  • Bottom Line: Elon’s already captured the heart of the next generation and now he’s captured the best driving dynamics. The ins
  • Bottom Line 2: for those of you who enjoy driving your CyberTruck over vegetables, this one leaves a very cool waffle pattern in the tire tread. 
  • Note: this article was written in July 2024, before the re-election of Trump, the installation of Elon/DOGE and the de-installation of Elon at DOGE.

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