Does coffee at Tiffany’s count as Breakfast at Tiffany’s? I was recently in New York and I couldn’t resist this selfie and caption.

Would it be ridiculous for me to suggest that Tiffany gets way too much earned media for doing absolutely nothing.

For as long as I can remember, my wife and I have been enthralled by Tiffany: the platinum jewelry, the robin’s egg boxes, the movie, that song from the 90s

We know Audrey Hepburn is in it, we love the song Moon River, they make nice jewelry. My wife has a few of their really nice but really expensive pieces. We’ve even eaten Egg McMuffins outside their shop as if that qualifies as fandom.

But here’s the reality: we’ve never seen the movie. We hold in our heads this evocative shrapnel of a brand fragment. May all brands be so lucky as to get this boost of power

We aren’t alone. In 2017, Tiffany opened the Blue Box Café, an actual restaurant where you can have, well: Breakfast at Tiffany.  Kudos to them for leveraging this asset in this way.

• Consumers: Tiffany benefits from association with an old film that most peeps have never ever even seen.
• Data: 
• Tiffany tennis bracelet: $8,500-$72,000
• Actual breakfast at Tiffany in the Blue Box Café: $68
• Bottom Line: Is there anything in your brand that you can leverage which gets you something tangible like revenue, brand opinion or fandom for something intangible?