The Model T. The iPhone. TikTok. Flaming Hot Cheetos. Sliced Bread. 

Would it be obnoxious or clairvoyant for me to suggest that your cars interior windshield is about to become the “Next.Big.Thing”!

I recently saw the future while vacationing near the Smokey Mountains. If you know me, you know how much I love going to Buc-ee’s and how much I appreciate a good clean car.

What I didn’t expect was that while going through the longest car wash in the world, I’d be treated to a show wherein the loveable Buc-ee mascot was somehow magically projected on the windshield of my SUV. Even more fun was the dazzling color parade of foamy soaps and lighting effects.

It got me thinking: what other experiences could be offered to the entirely captive audience during the car wash (assuming you can get the eyeballs off the phones). Projected NetFlix shows on the windshield? Smell-o-vision ads for brisket inside the Buc-ee’s? Dry glitter and confetti celebrating your clean car?

If a gas station car wash can be innovated upon, there should be no stopping any of us from taking innovation at our brands to the next level.

• Consumers: Keep the in-car captive audience at the car wash entertained
• Data: 
• Longest car wash in the world: 250 ft, nearly a football field in length
• Car Wash price: $17, or $16 if you fill your tank
• Bottom Line: If Buc-ee’s can innovate the car wash with projected in-car mascots and foamy colored soap, what innovations from the simplistic to the digitalistic can take your brand to the next level?